COMM 491 Study Guide - Final Guide: Coast Capital Savings, Credit Union, Vancity
Document Summary
Coast capital savings (cc) began british columbia as a credit union in 1940. Cc"s main objective is to provide its members with high quality financial services at the lowest possible cost. Now in light of the canadian jobs and economic growth act and following almost 80 years of success, cc seeks to explore the option of national expansion. While cc has a strong foothold within the bc credit union industry, it needs to examine the broader canadian credit union industry to determine whether it can maintain its core objectives while pursuing national expansion. The canadian credit union industry is highly concentrated with its largest four competitors making up over. Amongst these key players, desjardins is poised as a clear market leader holding. The remaining market share is highly fragmented and divided amongst a large number of smaller credit unions including servus credit union, vancity and cc, each holding 3. 1%, 2. 9% and 2. 5% market share respectively. 1.
