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GEOG 122 (31)
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Department
Geography
Course
GEOG 122
Professor
David Ley
Semester
Fall

Description
AllenScottCinemacultureglobalizationHollywoodThePlaceTheIndustryOnHollywoodbeginswithahistoryextractedfromtheliteraturesonthisindustryfocusesonthesignificanceofitseconomicelementstoitsemergenceandestablishmentScottescortsusthroughhowpatentsheldbytheMotionPicturePatentsCompanytheTrustonthethenmostadvancedequipmentofthetimeforfilmingandprojectingmoviesgavethiscartelcontrolthroughitslicensingoperationsovertheproductiondistributionandexhibitionofmoviesintheUnitedStatesandhowtheemergenceofLosAngelesasthefuturelocationofthemotionpicturecapitalwasanarbitraryoutcomeofwhatwerepriorto1912minorclustersofdecentralizedproductionactivitydispersedthroughoutthecountrybytheindustrysthencenterNewYorkScottthenpointsustothefatefulbusinesspracticesoftheTrustrootedininsensitivitytothemarketvalueoffilmcontentandadisregardforaudiencetastesthatenabledindependentproductioncompaniesandvisionaryproducerstogainacrucialtoeholdinthefledglingindustrybycateringtoaudiencepreferencesforfeaturelengthfilmsovertheshortstheTrustpreferredHedescribestheconsequencesoftheTrustsblindnesstotheimportanceoftheemergingstarsystemasadeviceforbrandingfilmsanditsinattentiontothesignificanceofcompellingnarrativedynamicsasanaudiencedrawScottsfocusontherelevanceofaestheticconsiderationstothesuccessofconventionalbusinesspracticesofferskeeninsightintohowcultureindustriesdevelopandthriveandwhatmakesthemdistinctiveoperationalentitiesAnequallyincisivesynthesisoftheemergenceandfunctioningofthestudiosystemasverticallyintegratedcorporateentitiesandtheiradaptivetransformationfollowingtheParamountDecreeof1948intotheverticallydisintegratedtransnationalproductioncomplexofcontemporaryHollywoodupdatesthepictureOnceagainitwasanaestheticcontributionthehighconceptblockbusterfilmthatemergedinthe1970sthatsustainedHollywoodthroughthistransformationBybecomingtheindustryscompetitivemainstayittappedintorichrevenuestreamsinthedomesticandinternationalmarkets Scotts deft coverage of Hollywoods constituent elements extends well beyond key features of its institutional history He just as carefully maps its organizational ecology elaborates it labor market dynamics including the role of the unions and guilds and of talent agents and managers illustrates industrial production in the studio sound stage and the digital visual effects sector itself decreasingly a raw technological input and increasingly an aesthetic element crucial to compelling content and describes the complex machinery of distribution and marketingJ Bale 2003 The growth and globalization of sports Gregg2006IdentitycrisisMulticulturalisma20Cdreambecomesa21CnightmareEveninCanadawheremulticulturalismispartofourCharterofRightsandFreedomsandwehavehighimmigrationtargetstherearepublicfeelingsofanimositythatGreggdiscussesfearofgrowingethnicenclavesandadesireforintegrationnationalunityinCanadaisthreatenedbythegrowingatomizationofoursocietyGregg2006
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