PSYC 101 Study Guide - Encoding Specificity Principle, Anterograde Amnesia, Retrograde Amnesia
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PSYC 101 Full Course Notes
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Document Summary
Encoding- the process by which we transform what we perceive, think, or feel into an enduring memory. Storage- the process of maintaining information in memory over time. Retrieval- the process of bringing to mind information that has been previously encoded and stored. Elaborative encoding- the process of actively relating new information to knowledge that is already in memory. Visual imagery encoding- the process of storing new information by converting it into mental pictures. Organizational encoding- the process of categorizing information according to the relationships among a series of items. Iconic memory- fast decaying store of visual information. Echoic memory- fast decaying store of auditory memory. Rehearsal- the process of keeping information in short term memory by mentally repeating it. Chunking- where bits are collapsed into packets of information (eg. 350694837 chunked: 350 694 837; reduces 9 bits 3 bits) Working memory- active maintenance of information in short term storage.
