PSYC 309 Study Guide - Midterm Guide: Chocolate Chip Cookie, Frosted Flakes, Lucky Charms

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1 Nov 2018
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Smelling a milk ad (sf bus stop): priming smell of chocolate chip cookie -> think of milk. Thought-train - see something that triggers memory. Video: the office: every time computer makes reboot sound, feed coworker sound. Classical conditioning- association with sound and gum. Video: blades of glory: skater comes down and hits people, humorous. Unconscious priming - things in the environment can influence us. Depicted serving size on cereal packaging is 65. 26% larger than suggested nutrition facts. Depicted portions adjusted to match suggested serving size reduced serving amounts. Participants poured 18% more cereal from commercial packages. Lucky charms present bigger portions, frosted flakes smaller. Consumption norms impact how much we eat: package sizes, friend"s serving size, plate. Limitation: they didn"t actually have to eat it. Participants in elderly priming condition had a slower walking speed than neutral. Exposing individuals to series of words linked to particular stereotype influences behaviour nonconsciously. Suggests elderly priming stimuli activated elderly stereotype in memory.

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