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Philosophy 2700F/G Quiz: Quiz Summary 1
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Philosophy
Philosophy 2700F/G
Anthony Skelton
Disability Studies 1010A/B Study Guide - Final Guide: Paternalism, Medical Model, Commodification
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1010A Final Exam Review December 18 @ 2:00pm Individual Model vs. Societal Model IM o Deficit, loss, gap o Problem is to be fixed o Individualpersonal problem o Individualizedmedical solutions o Burden is on individual o P...

Disability Studies
Disability Studies 1010A/B
J. Preston
Disability Studies 1010A/B Study Guide - Midterm Guide: Hearing Loss, Eugenics, Intersectionality
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Midterm Review Major Concepts Impairment vs. Disability Impairment = functional limitation within the individual o IM Disability = loss or limitation of opportunities in society o SM The Individual Model of Disability 2 Ap...

Disability Studies
Disability Studies 1010A/B
J. Preston
Management and Organizational Studies 2320A/B Final: Chapter 14

find more resources at oneclass.com Chapter 14: Integrated Marketing Communications (IMC) IMC is the promotion dimension of the four Ps o Uses a variety of communication General a...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Study Guide - Final Guide: Sales Promotion, Personal Selling, Customer Relationship Management

Chapter 15: Advertising, Sales Promotions, and Personal Selling Advertising o Paid from of communication o From an identifiable course o Delivered through a communication channel o Designed to persuade to act o The AIDA mo...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Study Guide - Final Guide: Logistics, Marketing Mix, Strategic Alliance

Chapter 12: Distribution Channels Distribution components Distribution channels; o Provide a key way to deliver value through the marketing mix to their target market o Institution that transfer ownership of and move goods...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Final: Chapter 11

Chapter 11: Pricing Concepts and Strategies; Establishing Value The importance of pricing o A strategic opportunity to create value o Not an afterthought to the rest of the marketing mix o Pricing signals quality or lack o...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Final: Chapter 17

Chapter 17: Global Marketing Globalization o increased flow of goods, services, people, technology, capital, information, and ideas around the world o has economic, political, social, cultural, and environmental impacts As...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Final: Chapter 13

Chapter 13: Retailing and Multichannel Marketing Retailing o Defined as stores, catalogues, internet o Sits at the end of supply chain management o Where marketing meets the consumer o About fulfilling customer expectation...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Final: Chapter 9

Chapter 9: Product, Branding, and Packaging Decisions Complexity of products and types of products o Core customer value; basic problem-solving benefits that consumers are seeking o Associated services; nonphysical attribu...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Final: Chapter 10

Chapter 10: Services; The Intangible Product Service o Any intangible offering that cannot be physically possessed o Firms compete by providing good customer service o It is a way firms add value to their products and serv...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Study Guide - Final Guide: Market Saturation, Brainstorming, Observability

Chapter 8: Developing New Products Product o First P in market mix o Central to creation of value for the consumer o Anything that is of value to a consumer and can be offered through a marketing exchange o Goods, services...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Study Guide - Final Guide: Competitive Intelligence, North American Free Trade Agreement

Chapter 3: Analyzing the Marketing Environment A marketing environment analysis framework Microenvironmental factors o Company capabilities successful marketing firms focus their efforts on satisfying customer needs that m...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Final: Chapter 5

Chapter 5: Business-to-Business (B2B) Marketing Buying and selling goods or services to be used: o In production of other goodsservices o For consumption by the buying firm o For resale by wholesalers and retailers Distinc...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle
Management and Organizational Studies 2320A/B Study Guide - Final Guide: Personal Knowledge Base, Financial Risk, Customer Satisfaction

Chapter 4: Consumer Behaviour Consumer decision process Two types of buying decisions o Those that involve extended problem solving o Those that involve limited problem solving Impulse buyinghabitual decision making High i...

Management and Organizational Studies
Management and Organizational Studies 2320A/B
Emily Chen- Bendle

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