MDST 2020 Study Guide - Fall 2018, Comprehensive Midterm Notes - Canada, Television In Canada, United States
Document Summary
A process by which a message is encoded, transmitted and decoded and how the message is interpreted in the process. Ads, tv, radio, magazine, video game industry, etc. Technologies, practices, institutions that make entertainment products possible. Interchangeable with mass media, just different terms. The process through which the message reaches audiences. Purpose to inform, education, entertain, persuade, etc. Upstart media companies and media products resulting from new technologies. Analyzes the role of media in society. Studies media technologies and institutions, along with production, consumption, circulation and content of media texts. A media text can be: a film, television program, newspaper article, an advertisement. Mass media is set up to make money, sell product to advertisers. Radio in 30s-50s was fire, when people started watching tv, radio had to be more specialized (ie. news station, jazz station, classic rock, etc. : target audiences. Creates and produces content to sell to audiences or to earn income from advertisers.
