MDST*2020 Study Guide - Midterm Guide: Understanding Media, Canadian Radio Broadcasting Commission, Fourth Estate
Document Summary
Chapter 1, 2 & 3 understanding media industries. Process of business phase 1 (product) phase 2 (???) Commercial for profit; make money through advertising: sell products and viewers investors make the decisions that reflect their interest primary mandate. Non-commercial content is to satisfy audience (middle/low class) sponsors are the decision makes (tax payers, govt) Public (to create identity, serve community: community, diy, governmental. Taxpayers, government, donations: whom does it serve? to get info of a product corporate needs raises consumer awareness. Entertainment to viewers serves the investors, since it keeps in viewers celebrate society. Serves those who make them profitable; a certain demographic: what determines success? for media companies its profits serve those, who are not as present in msm (aboriginals) Profit ability (spend little, sell a lot) Public: a sys gathers funding from members (nation-state, province, municipality, campus) and then pools those funds to provide a media service for them, taxes, fees, etc community, grants, donations, sometimes govt.
