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COMM 1100U Study Guide - Comprehensive Final Exam Guide - Technological Determinism, Internet, Capitalism


School
UOIT
Department
Communication
Course Code
COMM 1100U
Professor
Andrea Braithwaite
Study Guide
Final

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COMM 1100U

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September 7th 2017
COMM 1100
Lecture One
Technology = progress
Key terms:
Dialectic
o the idea that histor is shaped  opposig fores
thesis antithesis synthesis
idea opposing idea new idea that combines both
eah adae otais ithi itself a eleet of regressio
Ideology
o set of ideas joied together that legitiate ad failitate poer relatios
o understood as common sense
o ideologies move mimetically
o meme: a thought or idea that spreads throughout a society in an almost
unconscious way
Ideology and media
o Reproduction and propagation
o Characters, stories, feelings
ideas a oalese orldide ased o priipals ad istitutios that a or a ot e
logical or internally consistent, but sufficiently convincing enough to be accepted and
irulated
Information revolution
o What is the mass of mass media?
o Our growing role as consumers and procedures of media
o Toward and information society?
suggests that all arious edia ill oerge or oeist ith oth the iteret and wireless
communication for foreseeable future. This convergence suggests that knowledge is the new
atural resoure, ad iforatio is the e idustr.
Materialism
o oept of philosoph ad theor, seeks eplaatio of pheoea 
reference to solid, phsial, ad ehaial aspets of ature ad life (What
can we grasp with our five senses?)
o Historical Materialism:
soial fore that dries historial hage, is the struggle for otrol of
the aterial orld
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Related: Marxism
Production is a social progression
Under capitalism, production is an unequal process
Immaterialism
o Information = value
o Do things become less valuable?
o How does information move? Where does it move? What does it need to move?
a ke thee he talkig aout vectors is that they are not necessarily themselves
eutral or alue free
Technological determinism
o Neil Postman: our technologies have ideological bias
predispositio to ostrut the orld…to aplif oe sese or skill or attitude more
loudly than another. Technologies are casual: they make things happen, they are why
things happen. So where do we fit into this scheme?
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