COMM 3610U Study Guide - Midterm Guide: Mccarthyism, Popular Consensus, Kenneth Burke
Document Summary
Introduction to persuasion: the ancients: greek thinkers theorize and discuss rhetorical appeals 500 bce, romans appropriate and apply greek traditions. Print age: mid 15th century gutenberg printing press: european thinker revive and apply persuasive principles during the scientific revolution and age of enlightenment 16th-19th centuries. Industrial age: mass produced media is a new thing late 19th century: electronic age: voices, images, ongoing commercial appeals into the lives of everyday people mid 20th century. Information age: inundation of technology that connects us to multiple sources of knowledge production and ways of knowing late late 20th century, rapid development in 21st century. Persuasion in everyday practice (ii)functions of studying persuasion. A set of beliefs, an act or fact used to convince. Employs both verbal and non-verbal symbols that intend to influence receivers to voluntarily change attitudes, values, beliefs, and behaviors to agree with those supported by the advocate of the message. (beeson, 21: rhetoric:
