ADM 3316 Study Guide - Midterm Guide: Bachelor Of Commerce, Competitive Intelligence, Kits

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Class 6: new definition of ci. My initial thought as to what competitive intelligence is before starting the course bcom. 3316, is it that it holds the same meaning as competitive advantage. In my opinion, they both define a corporation having knowledge or characteristics that put them in a superior position against its competitors. However, this is the only definition i had ever been given in my previous classes at the telfer school of management. This said, throughout this log i will be sharing how both my thinking about ci is changing, and how my definition of ci is changing. I will be sharing key insights in which i have gained in each class, and will end this log by giving my final thoughts on what competitive intelligence is. Prior to our first class, students were asked to read two articles about strategy.

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