ADM 1370 Study Guide - Fall 2018, Comprehensive Midterm Notes - Portable Document Format, Database, Twitter
12 Oct 2018
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Department
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ADM 1370
MIDTERM EXAM
STUDY GUIDE
Fall 2018
Chapter 1
Convergence of Information and Communication
• Social media is made for people not for businesses
• The challenge is trying to represent your brand using a medium that was created for
people to keep into touch with each other
• Social Media has being a way to seek out information for professional and private use
• Past: equal access to a limited amount of information
o Media outlets capitalize of the naivety of people (charing a lot of money)
• Now: internet has allowed media consumption and communication to become digital
• Social Media: things that interest us, faster then news
o I.e. Husdon River landing: new broke out on Twitter before the New York Times
• Information and communication are happening simultaneously
• Three business opportunities
o Reach out and engage with customers, prospects, partners and your network
▪ New and exciting way to communicate
▪ 24/7
o Create opportunity by communicating and sharing information
▪ Companies needs to talk about more than their company to get more views
and consumers
▪ Talking about topics around your company will bring other people in
▪ Third part content and crowdsourcing content
o Manage your reputation and discover new business through monitoring
information
▪ Monitoring the negative things being said about your company
▪ Finding out what your competitors are doing
▪ Finding new ideas
Social Media’s Permeation of Industry and Corporate Discipline
• There is no industry that cannot maximize the potential that social media offers
• There is not company that doesn’t need social media
• Social Media can be used in every department
• Social media has evolved from inside out promotional medium to an outside in
conversation
Big Social Data and the Accessibility of Public Information
• Big Data examples
o Videos, photos, podcast, blog posts, status updates, discussions and messages
• Twitter is a form of public conversation
• Analyzing this data is not easy
• customer feedback is what grows a company
find more resources at oneclass.com
find more resources at oneclass.com
Class 2
Review
• Digital arms use information systems to enable the seamless flow of information between
different parts of the organization as well as between the organization and its suppliers
and customers
• Technology ( Information Systems
o Using information systems effectively requires an understanding of the
organization, management, and information technology shaping the systems. An
information system creates value for the firm as an organizational and
management solution to challenges posed by the environment
• Conduct business electronically enables new level of efficiency, competitiveness, and
profitable (I.e. strategy): “digital economy”
• "Digital Persona” of Business
o How businesses, customers, suppliers etc interact in the digital ear
o Often changes the landscape of how business processes are done
o Impacts many things including marketing, branding, communicating and
relationship building
Social-Technical View of Information Systems
• Socio-Technical View of Information Systems
o Includes issues and insights contributed from technical and behavioural
disciplines
o Technical approach
▪ Emphasize mathematically based models
▪ CS, management science, operations research
o Behavioural approach
▪ Behavioural issues (strategic business integration, implementation, etc)
▪ Psychology, economics, sociology
Social Media & Business Strategy
• Social media platforms and applications have changed how we communicate socialize,
access and use information, and shop
• But these tools are the means to doing things and not the ends
• As business managers we need to know how to leverage their potential to achieve
strategic advantage
find more resources at oneclass.com
find more resources at oneclass.com
