ADM 2320 Study Guide - Midterm Guide: Brand Equity, Market Saturation, Prototype 2

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: David Delcorde

Document Summary

S tp - d o n e. S u s ta in a b le c o m p e titive a d va n ta g e - d o n e. C u ltu re - s e g m e n tin g. Re s e a rc h m e th o d s - d o n e. G ro wth s tra te g ie s - d o n e. B2c vs b2b - d o n e. These attributes can include access to natural resources or access to highly trained and skilled personnel human resources. Ma rke t s tra te g ie s : identifies firms target relate marketing mix the 4 p"s and base upon which the firm plans to build a sustainable competitive advantage. Swot: opportunities: cdstep = culture, demographic, social, tech, economic, political.