ADM 2381 Study Guide - Segue, Shoppers Drug Mart, Consumer Spending
10 Jul 2014
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From: megan li, vice-president of international business development, loblaw. Subject: the benefit of expanding loblaw into the american market. Since 1919, when the first loblaw groceterias opened in toronto, our company has set some deep roots into canada. Considering our success and rapid growth in canada, it is evident that. Loblaw is ready to branch out past the canadian border into the united states. The target market, much like the canadian one, will be middle to lower-middle class americans. Loblaw recognized, a very long time ago, that families in this market love the concept of value. This is why, in 1978, the loblaw corporation created a chain of deep discount grocery stores called no frills. With the creation of no frills, we continued the trend by creating our new line of products, no name, a brand that focuses more on what is in the box than on the box.
