[ADM1300] - Final Exam Guide - Ultimate 29 pages long Study Guide!

• School: University of Ottawa
• Department: Administration
• Course: ADM 1300
• Professor: Matthew Archibald

Document Summary

Pricing: choosing the appropriate price for a product. Interesting pehenomeon: the less you pay the better off you are, the more you pay the better off you are. Seo- search engine optimization: an internet marketing strategy, affects visibility of a website. Idea- appear frequently as a key word search and b at the top of the list. Pay per click: advertising model used to direct website traffic, advertisers bid on key word phrases based on their target market, the content sire will charge a click fee. Guerilla marketing: usually used in small business to create excitement about your business, but use very little financial resources, attempts to connect directly with customers. Never beg: research the company, have a strong resume, dress effectively, clothing is a tool, pick a job that suits your personality, have a list of questions ready, over(cid:272)o(cid:373)e fears (cid:271)y seei(cid:374)g (cid:373)a(cid:374)y .