The presentation should be a supplement to the case, and should not try to cover
all of the material that is contained in the case. Presentations should be 15 minutes
in length; allocate the time so that you can cover the following content.
STRUCTURE AND CONTENT
The presentation, like your case, should have a clear structure.
The first part of your presentation should clearly introduce yourselves and the
situation. Some questions that you should answer are:
o Who are you;
o Who is your audience; and
o Why are we here?
Following that, you should give a concise overview of the case.
o Prove to the audience that you understand their situation; and
o Make sure to include the implications that you came up with in your
case to show that you understand the gravity of the situation.
• Make sure to then clearly state what the primary problem is.
• List the alternatives investigated in preparation of the case.
The main purpose of the body is to provide information to your audience. Be sure
• Briefly describe the alternatives that you have investigated in preparing the
case. Do not waste too much time going into a detailed description about
each alternative; the audience is only interested in the alternative that will
ADM 1300 Presentation Guidelines Page | 1 solve their problems. A simple overview of the relevant theory and how it
applies to the audience’s situation will suffice; do not explain why the
alternative is not the best, save it for later.
• Give a thorough description of the alternative that you have selected as your
o be sure to clearly illustrate how this alternative can be applied to their
o when you deliver your pros and cons, make sure to cover how they
affect the business.
• Show how your alternative is best. Briefly compare it to the other alternatives
that you investigated in preparing the case:
o make sure to present 2 points that make your alternative superior to
the other alternatives that were investigated; and
o be sure to outline any obstacles that your audience will have to
overcome when implementing the alternative.
Your conclusion should sum up the reasons why your audience should follow your
advice. Make sure to:
• Restate your primary problem;
• Outline EXACTLY how your presentation solves the primary problem and any
• Discuss how to overcome any problems that your recommended solution
does not solve; and
• Give a detailed implementation.
• Make eye contact with the entire audience;
• Use the WHOLE room effectively;
• Dress professionally;
• Have appropriate hand gestures;
ADM 1300 Presentation Guidelines Page | 2 • Avoid using cue cards (some use in the first presentation is acceptable, but
ANY use in the second presentation will result in the loss of ALL nonverbal
• Behave appropriately while not speaking; and
• Avoid looking back at slides.
The following points will be used to establish the listed components of your
nonverbal communication mark.