ADM 1370 Study Guide - Trackback, Encyclopedia, Business Network
Document Summary
Module i unit 1, introduction to the digital firm. Supply chaining: method of collaborating horizontally, among suppliers, retailers, customers, to create value, enabled by the flattening of the world and a great flattener itself. Wal-mart is the biggest retail company in the world and it does not make a single thing, except for a hyper efficient supply chain. Two basic challenges in developing a global supply chain in a flat world: global optimization total cost of delivery from all parts of globe = lowest, coordinating distribution prone supply with hard to predict demand. Advanced infotech also gives visibility where products are at any time as they move through. Zara, spanish fashion retailer is good at redirecting flows to where the demand is highest, motto. More profitable to incur shortages than overstock then respond to shortages with lightning speed so you are offering customers exactly what they want with much less risk of leftovers.