ADM 2302 Final: F05_2302_Exam.doc

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Electronics play group (epg) of packenham, ontario is considering how to distribute a new portable. Mp3 player they manufacture of which a first production run of 5,000 units is now in progress in time for the christmas season. A strategy for distributing the new mp3 player involves deciding how many units to distribute among different markets. These markets include: (1) retail technology distributors (e. g. , future shop, best buy, the source); (2) retail business equipment distributors (e. g. , business depot/staples); (3) retail commercial big box outlets (e. g. , wal-mart); and (4) direct on-line internet purchases (e. g. , ebay). Profits from the product will vary according to the distribution market because of differing costs of distribution. As well, advertising costs and personnel sales requirements by market also differ as per the table below. The advertising budget is limited to ,000 and a maximum sales force time of. Distribution channel: technology (t, business (b, commercial (c, internet (i)