ADM2320- Midterm Exam Guide - Comprehensive Notes for the exam ( 55 pages long!)
5 Oct 2017
School
Department
Course
Professor
Document Summary
Marketing is a set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relationships. Marketing is about satisfying customer needs and wants. Marketing require product, price, place, and promotion decision. Want is something that isn"t necessarily a need. This occur can happen between any two parties. This exchange isn"t just between a buyer and a seller. It can also be an exchange of c2c. Each party of the exchange gives up something of value. A customer gives up their money and time, and the firm gives up a good or service. The concept of the four ps is fundamental to marketing. With all of the concepts together, a firm can truly aim to their target market. Marketing has changed a lot since the 20th century. The production orientated era was at the beginning of the 20th century.
