ADM 2320 Study Guide - Quiz Guide: Market Saturation, Uptodate, Coolhunting

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: All

Document Summary

The process called cool hunting is a process that corporate america created in order to find what was new, hip, and trendy amongst their biggest market teenagers. It has been used for years in order to pinpoint what it is exactly that teenagers both want and need, and has allowed them to research the specifics in order for corporations to provide exactly that to the market. The video compared teens in many different ways to many different things, one of which was to africans during the british invasions, in much the same way that the. British empire tried to take over africa and profit from its wealth, corporations look at. [teens] like this massive empire they are colonizing and their weapons are films, music, books, cds, internet access, clothing, amusement park and spots teams (robert. The cool hunters themselves are similar to the british, in that they are hunting certain resources in order to maximize the profit.