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Assignment1-updated-uploaded -marketing ADM2320.docx

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Assignment1Question1 Five examples of distinct packages that help make the brand successful1Dolce and Gabbana the One Gentleman Eau de Toilette for MenThe sleek andsimple design of the bottle along with its elegant box is meant to enhance the brands image by making it the ideal choice for confident and sophisticated men In addition the company used the popular actor Mathew Mcconaughey to launch the perfume with the aim of conveying a valuable message about its 20 years brand success to promote its mens fashion line 2 Ketchup by Heinz The clean and simple red tomato bottle with the orange and green label acts as a strong landmark for the Heinz brandKetchup Heinz created a strong brand that consumers can trust making it the world s favourite ketchup since 1869 This allowed Heinz to position itself as the number one brand controlling 60 market share in the
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