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Quiz questions and answers for adm2320.docx

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Quiz questions1 What are the 5 principals in marketing 1Assuring the quality of the product2Being able to Justify the price3Make the product available and accessible location4 Unique experience5 Offer excellent service before and after buying2 How marketing help create valueIESTP IMM1 By identifying and evaluating opportunitiesusing STP2 By implementing a valuable Marketing Mix3 Discuss the main elements of valuebased marketing List 4 ways in which Marketing helps to create value 1 Product and value creationby developing a variety of gsand ideas to satisfycustomer needs 2 Price and value for Money The price takes into consideration the sacrifice the consumer is willing to make in their TimeMoney and Energy to acquire a specific product or service Marketers must determine the price of a product carefully on the basis of what the customer believes about its value
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