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Final

ADM 2320 - Final Exam Review.docx

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Department
Administration
Course
ADM2320
Professor
All Professors
Semester
Spring

Description
ADM2320FinalExamReviewChapter9CoreConceptsTypesofProductsSpecialtyProductsServicescustomersshowastrongpreferenceBikeriderswiththeTrekMadone6SeriesShoppingProductsServicescustomersspendafairamountoftimecomparingalternativeskitchenappliancesConvenienceProductsServicescustomersspendnotimeresearchingbreadsoupetcUnsoughtProductsServicesdonotnormallythinkaboutbuyinglifeinsuranceBreadthofproductlinesDepthofcategoriesinproductlineChangeProductMixBreadthofdifferentproductsofferedIncreasecaptureneworevolvingmarketsincreasesalesandcompeteinnewvenuesDecreasechangingmarketconditionsinternalstrategicprioritiesChangeProductLineDepthOfferingcompetingproductsinsamecategoryIncreaseincreasesalesprofitsDecreasecanruinsalesofcurrentbrandsValueofBrandingBrandsFacilitatePurchasingEstablishloyaltyProtectfromcompetitionReducemarketingcostsAssetsImpactmarketvalueBrandingOverviewBrandEquityBrandawarenessconsumerspreferbrandstheyalreadyknowPerceivedvalueBrandassociationsBrandLoyaltyconsumerslesssensitivetopricemarketingcostslowerfirminsulatedfromcompetitionBrandOwnershipStrategiesManufacturerorNationalBrandADM2320FinalExamReviewStoreorPrivateLabelproductsdevelopedbyretailersGenericBrandNameStrategiesCorporateFamilyBrandCorporateandProductLineBrandIndividualBrandDilutionEvaluatefitEvaluateconsumerperceptionofcorebrandseekextensionswithsameattributesRefrainfromextendingbrandnametotoomanyproductsExtensionstoodistancedfromoriginalbrandCobrandingAttractingconsumersofonebrandtotheotherPackagingCanhelpdeterminesuccessofproductProductLabelingInfodeterminedbyregulationscertaintermsconveymeanings
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