ADM 2336 Study Guide - Final Guide: Signalling Theory, Amay, Ais People

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Discuss several examples of conflicting or contradictory perceptions at bh&a. Perception is the process of interpreting the messages of our senses to provide order and meaning to the environment. A conflicting perception is one in which a situation is viewed in a certain way by one person and in a very different way by another. An example of a conflicting perception is the management of the company itself. Bh&a acts as a consultant to help other firms increase productivity and employee morale, so the company would be largely perceived as being very well organized and having very happy employees. Upon reading the case further however, it is clear that the employees at the company are not always satisfied. This could certainly lead to new employees becoming frustrated. Being brought into a company expecting a certain work environment and experiencing a completely different one could certainly lower the desire of these individuals to perform to their best abilities.

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