ADM3321- Final Exam Guide - Comprehensive Notes for the exam ( 34 pages long!)

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Consumer behaviour shows perceived gap between being activated by a desire and trying to fill it. ie. if one lives off campus, they may consider buying a ca. Post purchase dissonance is when you doubt or regret a purchase. Certain segments include age, sex, income, geography, income, occupation, culture, education, background, beliefs. Customer segmentation takes similarities among groups to market and strategize marketing too those similarities (ie. age, banks employing ppl of the same demographic-language in the specific cities they cater to) 80/20 rule is that 20% make up 80% of the loyalty of a company and should be marketed to accordingly. Slide 12 (market segmentation first 2 points are most vital to a business, that is there why) Segmentation segments smaller demographics with similarity or segments everyone-mass marketing. Sloga(cid:374) for bmw is (cid:862)the ulti(cid:373)ate dri(cid:448)i(cid:374)g (cid:373)a(cid:272)hi(cid:374)e(cid:863) Big data is large amounts of information used to integrate segmented markets. Refer to (cid:862)marketi(cid:374)g i(cid:373)pa(cid:272)t o(cid:374) (cid:272)o(cid:374)su(cid:373)ers(cid:863) slide (cid:1005)(cid:1008)

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