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advertising study notes.docx

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Department
Administration
Course
ADM3326
Professor
All Professors
Semester
Winter

Description
what to look at in an adChapter 3which need recognition is being usedp 63oout of stockodissatisfactiononew needswantsorelated productspurchasesomarketerinduced need recognitiononew productswhat is the consumers motivationp 6465ois it physiologicalosafety basedosocialoesteem basedoself actualizationhow does the consumer perceive the productp 69osensationoselecting informationointerpreting the informationoretaining the informationosubliminal perceptionwhat is the purchase decisionp 73who is the target audiencep 7889otarget marketgroup of consumers toward which an overall marketing program is directedotarget audiencegroup of consumers toward which an advertising campaign is directedogeographic segmentationregioncity sizemetropolitan areadensity of populationodemographicsgenderageracelife stagebirth erahousehold sizeresidence tenuremarital statusosocioeconomicincomeeducationoccupationopsychographicvalueslifestylepersonalityculturesocial classobehaviourbrand loyaltyuser statususage ratesituationbenefits soughtocustomer groupsbrandloyal customersfavourable brand switchersonon customer groupsnew category usersother brand switchersother brand loyalsChapter 4what is the messagep 97owritten cues
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