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ADM 3721 - Chapitre 3.docx

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Department
Administration
Course Code
ADM3721
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All

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ADM 3721Comportement du consommateurLa PerceptionLes mcanismes de la perceptionLa perception est une exprienceoLe produit conjoint des stimulations sensorielles et du processus qui les valorise par la construction de sensoLes dimensions multisensorielle cognitive motionnelle et esthtique seront voquesoTrois mcanismes en ressortent Slection dun stimulusOrganisationInterprtationCe qui englobe la PerceptionNest pas un processus linaire mais plutt une srie dtapes composant ce quon appelle leprocessus perceptuel Les sensCinq sensLa vueoConsommateurs sont sensibles aux couleursla taille aux formesla luminosit des objetsoPeuvent provoquer en eux des ractions physiologiques accompagnes de ractions motionnelles ou psychologiquesLoueoAux sonsla musiqueoOmniprsence en marketing ritournelle en publicit trame musicale dun film srie tlvise musique dambiance dun magasin restaurant bar cartes danniversaires etc
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