CMN 1160 Final: Audience Research and Reception studies.docx
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CMN 1160 Full Course Notes
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Formative research: focus groups to obtain reactions to a show as it is made. Summative research: measures effectiveness of a program. Ratings are the currency of tv industry. They link tv"s dual audiences (viewers and advertisers) They provide network executives with decision-making tools. Number of actual or potential audience members. Percentage of total tv households watching a program. Percentage of households with a tv and whether that tv is on or not. For example: 100,000 households in market, 30,000 households watch x company, rating = 30,000/100,000 = 30% = 30 rating. Percentage of homes using television (hut) watching a program. Percentage of people with their tvs actually on. Of the people watching tv, how many are watching your show. For example: 100,00 tv households in market, 50,000 hut, 30,000 households watching x company, share = 30,000/50,000 = 60% = 60 share. Recently: csi: cyber, march 4 premiere: 2. 6m viewers. For cbc: little mosque on the prairie, 2007 premiere: 2. 1m viewers.