CMN 1160 Study Guide - Final Guide: Big Three Television Networks, Shomi, Hulu

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Kyle Conway

Document Summary

If we do not pay attention to questions of power, we risk cultural relativism. 1980s-1990s: cable, satellite challenge old nets (begins later in. 2000s: viewers choose when and what to watch, how to watch it. 30 second ad, subscription, experimentation with alternatives to 30 sec. Multiple models: 30 sec. ad, integrated advertising, branding, subscription. Hulu: tv"s established players hit back (2007) Netflix: first by mail (1997), then streaming (2008) Also, itunes/apple tv, amazing instant video, others) Initially saw youtube as its main competition. Big players in us industry (nbd & fox) offer high-quality content with ads (and by subcription) Now netflix uses more than 1/3 of all bandwidth during prime time hours. Launched fall 2014 to compete with netflix in canada. Ad-based and subscription services: fall, spring, summer launches. Measures viewing habits of families who are representative of the viewing public. Advantage: how roughly what all viewers are watching. Tracks individual users" actions as they click through the internet.