CMN 1160 Study Guide - Final Guide: Market Power, Balkanization, Soltyrei

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Michael Strangelove

Document Summary

Emerging internet-based modes of distribution threating to undermine the tv oligopoly itself: the tv system attempts to maintain the value of content through the creation of artiicial scarcity. Sports broadcasting businesses models rest on creating artiicial scarcity: the economy of sport content rest on a mid 20th century broadcast-rights mode that gave exclusive rights to popular sport that could only be seen on tv. Economy order that guarantees scarcity of distribution channels. New model of online tv (netlix and hulu): foreclosing strategies that involve limiting new competition and maintaining scarcity. Tv industry implemented geo-blocking in the efort to maintain scarcity across territories: restricting access to internet content based upon the user"s geographical location. Brett christopher"s envisioning media power: on capital and. Geographies tv tv exercises market power through artiicial scarcity. Showing shows in deff, geo regions @ different times, diff. 2 sources of scarcity = platforms: limited broadcast spectrum, tech + legal constraints on illegal reproduction.