CMN2173- Midterm Exam Guide - Comprehensive Notes for the exam ( 30 pages long!)
5 Oct 2017
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Document Summary
Consumer behaviour strategies depend upon customer needs and wants. There is a difference between needs and wants. A clever ad can manipulate customer"s needs and wants. A need can be both biogenic (physical) or psychogenic (psychological) as demonstrated by. The word of mouth is the best form of advertising: identify within the personal in uence (people talk to each other in a group - who in uences the group the most) interpersonal relations. Proactive - here i am not on the voice. Higher needs: psychogenic (love and social needs, self-esteem, self-actualization) Glori cation of new roles of women while reproducing patriarchal ideologies. It is okay to do jobs that are mens jobs. Ad campaigns were successful because of skillful presentation; both built consensus in society and catered to desired inherent in a large segment of society. Role of women was so vital that is became the model for proper civilian attitude.
