CMN 2173 Study Guide - Comprehensive Final Exam Guide - Public Health, Ethics, Canada

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There is a need to protect the privacy of our minds. Goal of the class: to create and criticize ads. Expectations: engagement with the readings and quality work. Evaluations: 2 group projects, 1 paper, 1 exam. New media = new challenges and new responsibilities. Effects/exposure: am i influencing or over-exposed. Consumer choice/alienation: am i in power and making these choices (adorno) Transparency/privacy: are we being honest or misguiding people. News ads, billboards, branding, sponsorship, cultural industries, consumer identities, public relations, political influence. Questions of freedom: competition & censorship, education & criticism. Questions of value: high and low culture, rhetoric & capitalism. Questions of power: leisure and waste, exploitation of the vulnerable. Rhetoric: style & composition (quintilien, invention (cicero) Media effects: gatekeeping (lewin, social learning theory (bandura, cultivation theory (gerbner & gross) Political influence: two-step flow (katz & lazarfeld, agenda setting (mccombs & shaw) 7 p"s (product, price, place, promotion, people, process, physical.

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