CMN 3109 Study Guide - Quiz Guide: Anomie, Communicative Action, Lifeworld

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Quiz 1 review and main concepts from lecture. Theory is a: systematic way of thinking, organized knowledge, subject to ideologies. Schools of thought: share a common definition of: the phenomenon, the problem to resolve, the techniques, methods, and strategies appropriate to resolve the problem, and, an institutional practice. Administrative: the direct effect theory assumes that media messages directly impact behavior (clinical psychology pavlov) Mathematical theories: consider the media as a part of a system of meta-stability and they facilitate the equilibrium of social organization and control (ex. Social-functionalist theories: do take into consideration the fact that individual and interpersonal communication contribute to decision making and interpretation of texts and messages. Critical: views media as tools that circulate the ideologies of the elites in order to get the consent of public. This means that, in order to maintain the status quo, those in power need to maintain the consent of the public by peaceful means rather than by coercion (ex.