CMN3144- Midterm Exam Guide - Comprehensive Notes for the exam ( 13 pages long!)
4 Oct 2017
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Objectives and readings: chapter 1 what is public relations, chapter 3 a brief history of public relations, the strategic functions of a public relations: the relationships between organizations and society; organizational reputation and brand positioning. Public relations models: huckster model, over-promo (ex. Objectives and readings: chapter 4 & 5. But it continues to have credibility problem (pr needs pr: important in pr to find ways around the clutter, clutter: media white noise (i. e. car commercials on the radio etc. ) Pr"s pr problem: often views as lying, exaggeration, economical with the truth, . Definitional paralysis: not all pr is necessarily for mutual gain. 2: the normative standpoint (what should occur rather than what does); Or: grunig"s 4 models along a continuum or contingency theory pure accommodation and pure advocacy or reflective (counsellors, coaching, conceptualizing, and executing tactic) Better: public relations in one sentence: research, planning, communication,
