CMN 3144 Study Guide - Midterm Guide: Public Relations Review, Stakeholder Management, Reputation Management

• School: University of Ottawa
• Department: Communication
• Course: CMN 3144
• Professor: Evan Potter

Document Summary

Objectives: cover course materials; course plan, evaluation, participation, readings and interaction outside the classroom. / the organization: public relations as external and internal. Lecture 2 - defining the field of public relations: historical and theoretical perspectives. Public relations process: research and analysis, planning: tactics, communications: products, analysis and follow-up research. Publicity model: trying to receive maximal favorable media coverage (publicity inherently linked to mass media) Asymmetrical model: each side is willing to sacrifice something to benefit the other side; Advocacy implied; underlying notion that you are willing to change and/or adjust your organizations fundamental values. Lecture 3 - the public of public relations: communication theory and public opinion. Objectives and readings: chapter 4 & 5. Review of defining pr: general definition: pr is developing mutual lines of communication, understanding acceptance and cooperation between an organization and its publics internal (employee communication) and external.