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CMN1160 Notes.doc

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Department
Communication
Course
CMN1160
Professor
All Professors
Semester
Spring

Description
May32011ProjectsubjectExplorehowpeoplearewatchingtelevisiononlinefortheassignmentNetflixYouTubeGooglevideosetcTheSocialImpactofMediaThehumansideofmediauseTheGoldStandardfortheresearchprojectCanIcommunicatemyideasviafilmtomypeerswithinthesefiveminutesKeeptheaudienceUniversitystudentinmindWhyareweconstantlybeingtoldnottorepresentourownrealityandwhoistellingustodosoAnswerPowerfullargeinstitutionsthatbenefitfrommanipulatingourformsofexpression1960s3adscouldreach80ofwomeninCanada1FragmentationFragmentationincreasedwithinmediadevelopment2ThemediahomogeneityresultedintheBoomerssharingacommoncultureintermsofmediareferencestvshowsnewsanchorscartoonsetc3preindustrialsocietyhadanevenbroaderSharedCodeTheKingJamesBible4TelevisionisinourpocketscurrentlyonourscreensThiscontentiscomingfromawidersegmentofmediaproducersaglobalcommunityof1billioninternetusersnotallproducingcontentThereforethechannelsofmediatvmoviesmusicetcaremorediversifiedandlimitsdiscussionofcertaincommonalitiesTheImplicationsofThisfragmentation1TheheartofoureconomicsystemisasystemofcommunicationsandfilledwithmeaningsAredFerrarisignifiespowerandvirility2Thismeansthattherearepatternsofconsumptiondependinguponpersongangstertypeofpatternsurfertypeofpatterncomesfromthecommunicativepartofthecorporatemediasystem3Theeconomicsystemmakesitemsdontmovewithoutthemeaningbehindtheobjects4Themeaningscomefromthecorporateaspectofcommunication5CertainmeaningsdirectdesireandcompelconsumptionThissegmentationinobjectsallowsustohaveeconomiccompetitionandfeelindividualisticbymeansofconsumptionunity6ThemediahaslostcontrolofwhatwhenandwhereHowwewatchmediawhenwewatchitandwherewewatchit7TheglobalconsumercultureAcultureofacquisitionRequiredalotofmediatocultivatethis8Theeconomicsystemnecessitatesthiscontrolofmessagetodirecttheflowofeconomicparticipationth9Thatshowthisconsumptionculturedevelopedwithinthe20centuryitsdifferentnow10Approximately1billionpplConnectedtoaround1billioncomputersproducingandconsumingourowncontent11WeareplayingwiththemeaningsofcorporatecontentExampletheHitlerfailsvideosthatcomefromamovieaboutHitler12Wearetransformingthestatusofpropertythefundamentalbasisofcapitalism13Wearealteringthemeaningsofwhatiscommunicated14TransformationofconsumerfrompassiveconsumerofcontenttoactiveproducersofcontentThischangeisbothproblemandopportunityExampleYouTubewasa1billiongamblebyGoogleasanopportunitytosolvetheproblemofamateurgeneratedcontentYouTuberepresenttheecoSystemsabilitytoprofitfromconsumergeneratedcontent15TheinternetisanuncontrolledmethodofconsumptionandproductionIfCapitalismisacontrolledsystemofmanipulatingmessagesforproductconsumptionthenwhywouldthelossofcontrolovercontentaffectcapitalismAnswerlossofcontrolofcontentlossofanswersMarkPosterPostmodernisttheoristsurmisesthattheworldisfilledwithsufferingandpainThesignificanceofuncontrolledmediaalsorequiresustoquestioninwhatdoesthismediasystemexistwithin16CapitalismhomogenizeobjectsbecauseitallowsforaproductionsystemofefficiencyExample90ofchickeninNorthAmericaisthesamebreed17FDAapprovedcloningoffoodproductsrecently18WegetthiscloningeffectwithinmediathroughfranchisesRealWorldSurvivoretcasitallowscapitalistprofittobemostefficient
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