CMN 2101 Study Guide - Midterm Guide: Statistical Inference, Nonprobability Sampling, Broken Windows Theory

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: N/ A

Document Summary

From data based on past experiences goal of the research process media content reasoning, movement from data to theory. 3 interview types: structured, open ended interviews, focus. Empirical data in terms of evidence based research, essential to senses. Inferential statistics drawing inferences (causality), drawing conclusions. Knowledge social construct that must be critiqued & challenged and is the. Epistemology moving from theoretical (speculative) to empirical (measure) Research process link between theory and empirical. Inductive general to specific, from observation to hypothesis, logical: saturation qualitative, empirical senses, can be quan or qual. Deductive specific to general, from theory to observation. Uses & gratification theory explain the relationship between people and. Para-social theories we understand certain types of people. Audience commodity concepts to theories, use the audience as a product. Theory based on concepts, predict social phenomena. Gothman"s theory of self understanding front/back stages: back stage intimate, authentic self, front stage formal, self-conscious presentation of an image. Broken windows theory understanding why disadvantaged.