CMN2101- Final Exam Guide - Comprehensive Notes for the exam ( 24 pages long!)

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: Mohammed El Hashash

Document Summary

Ss is the study of human and social behavior (political science, communication, sociology, etc. ) Ns is the study of the physical world (physics, chemistry, biology, etc. ) (cid:862)natu(cid:396)al la(cid:449)s(cid:863) guide the ns while resear(cid:272)he(cid:396)s still ha(cid:448)e t(cid:396)ou(cid:271)le (cid:272)(cid:396)eati(cid:374)g (cid:862)la(cid:449)s(cid:863) o(cid:396) (cid:862)(cid:396)ules(cid:863) fo(cid:396) understanding human behavior. *goal of the brain is to make cognitive shortcuts, explaining human behavior. Reality (biased questions; limited sampling; selective attention, perception, & retention; inaccurate generalizations) Requires: systematic and deliberate methods; objective, intersubjective, replicable procedures. Consequences of perceived information (our health & well-being; social, political, & economic misconceptions) * you (cid:272)a(cid:374)"t (cid:272)(cid:396)eate good pu(cid:271)li(cid:272) poli(cid:272)(cid:455) (cid:449)ith pe(cid:396)(cid:272)eptio(cid:374) Human communication: the process of making sense of the world & sharing that sense with others. So, communication research tries to understand, describe or explain this process. Epistemology: knowledge of knowledge, science of science, roots of knowledge. Induction (particular to general goal to create a theory - qual) vs. Deduction (general to particular funnel down idea & test it - quant)