CMN2101- Final Exam Guide - Comprehensive Notes for the exam ( 24 pages long!)

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: Mohammed El Hashash

Document Summary

Communication research: social sciences vs. natural sciences, social sciences is the study of human and social behaviour (political science, sociology, Limited sampling or positive to help influence the study) Inaccurate generalizations: these 4 things skew our reality, the reality, social behaviour is complex. Deduction (general to particular: causation (a causes b) vs. Correlation (relationship (cid:271)et(cid:449)ee(cid:374) a a(cid:374)d (cid:271) (cid:271)ut a does(cid:374)(cid:859)t (cid:374)e(cid:272)essa(cid:396)ily (cid:272)ause (cid:271)(cid:895: micro vs. macro approaches, validity and reliability, used mostly in quantitative research, validity=accuracy, reliability=consistency, research designs, historical comparative (studying something over a time frame ex. Inferential stats (comparing medians, modes & looking for causal relationships between variables: report writing and presenting findings, spss software, know your audience, present the information ethically, divide report into sections. Questions: ethical dilemmas, guy selling fake painting, experts are paid to do studies by certain companies so their findings are bias, wine experts bias, they expect the expensive wine to be more tasteful.