CMN 2148 Study Guide - Final Guide: Emerging Technologies, Crisis Communication, Marketing Mix
6 Apr 2017
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Document Summary
Chapter 3; communication implications of major organizational theories. Chapter 6; groups in organizations: effective groups have essential skills and abilities, a strong desire by members to contribute and the capability of collaborating effectively. 2: focus groups; help organizations quickly understand issues and problems, geographically diverse teams; work groups formed with team members in multiple location through technology. Discursive approaches focus on talk; products of talk and interactions, and underlying assumption and power narratives to understand how leadership is socially constructed and enacted in particular organizations. Chapter 10; organizational change and communication: organizational innovation is the development of ideas, practices products, and processes which meet needs in new ways, organizational change is an alteration from one state to another. It is both planned and unplanned: more organization support planning for continuous improvement or change. How change is handled, the amount of change, who decides.
