CMN2152- Midterm Exam Guide - Comprehensive Notes for the exam ( 23 pages long!)
16 Feb 2018
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The big picture, the context, correlation between meaning and background- Media made fabrication about mona lisa mystery and leonardo davinci. How is the audience influenced to decode the meaning of the image. Visuals drive emotions, emotions drive decisions, decisions lead to actions (cid:498)don"t believe your eyes(cid:499) Persuasion: uses factual information and emotional appeals to change a person mind and to promote a desired behavior. Propaganda: uses one sided and often non-factual information or opinions that appear to be facts along with emotional appeals. Smiley face: icon,smile is the signifier (image, sound, word) signified: is the meaning. Icon and sign: icon is a sign that works by its similarity to the thing it represents. Sign stands for or represents and object idea or concept. Sign is an object, quality, or event indicates the occurrence of something else. Communication is evolving in a specific way- birth of new communication (emojis, images, signifiers, simplified images)
