CMN2160 Study Guide - Behaviorism, Connotation, Subsistence Agriculture
11 Jul 2014
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Lasswell & propaganda chain of communication (1948) who says what in which channel to whom with what effect assumes the communicator wishes to influence the receiver and therefore sees communication as a persuasive process assumes that messages always have effects exaggerates the effects of mass communication omits feedback. Albert bandura social learning theory we learn from our environment through observation, imitation and modeling albert bandura"s bobo doll experiment (1961) role models and the mass media children were randomly assigned to watch one of three films, each involving a boy picking a fight with another boy and attacking some toys film1 the attacker wins the fight and is rewarded by getting all the toys to play wih film2 film3 the results shower that those children, especially the boys, who had seen the rewarded aggressive model spontaneously performed twice as much imitative aggression as all other groups but no more nonimitative aggression.
