CMN 3144 Study Guide - Midterm Guide: Carbon Monoxide Detector, Avocation, Cash Register

• School: University of Ottawa
• Department: Communication
• Course: CMN 3144
• Professor: Evan Potter

Document Summary

Traditional 4-step public relations process: research, planning, communication, evaluation. Hu(cid:374)t & gru(cid:374)ig(cid:859)s models: theory that categorizes the actions of pr practitioners into the 4 following models; Press agentry/ publicity model: attempts to obtain maximum favorable coverage in the media. Public information model: (ivy lee) focuses on disseminating accurate and objective about an orga(cid:374)izatio(cid:374) to the pu(cid:271)li(cid:272)s a(cid:374)d stakeholders (cid:894)go(cid:448)(cid:859)t(cid:895) Two-way asymmetrical model: (bernays) uses research to persuade relevant publics to adopt a particular point of view; two-way because both parties must be willing to adjust their points of view. Two-way symmetrical model: (cid:862)(cid:373)ost ethi(cid:272)al(cid:863) (cid:271)e(cid:272)ause it fo(cid:272)uses o(cid:374) t(cid:449)o-way communications between an organization and its publics to promote mutual understanding and allows both parties to exchange and change positions. Ivy lee: public information model; not always great. Ed(cid:449)ard ber(cid:374)a(cid:455)s: (cid:862)father(cid:863) of p ; (cid:272)oi(cid:374)ed a(cid:374)d popularized ter(cid:373) (cid:862)pu(cid:271)li(cid:272) relatio(cid:374)s (cid:272)ou(cid:374)sel(cid:863) i(cid:374)