CMN3144- Final Exam Guide - Comprehensive Notes for the exam ( 38 pages long!)
29 Mar 2018
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Pr is a cycle, leveraging relationships to everyone"s benefit and advantage. He came to the forefront, took ownership and apologized for the outbreak, has been able to move on. Donald trump [president of usa: lack of desire for mutually beneficial relationships (ex. with other countries, more focused on internal relations) Accountability with the public: people don"t think the gift cards is enough. Mitigating a class action lawsuit going forward by forcing consumers to check off a box. Authenticity: opportunity to collect personal information on consumers. Could use statistics to say that x amount of people found that this was a reasonable compensation. Justin trudeau [pm of canada: visit to aga khan (spiritual leader/registered lobbyist) island for vacation with family, lack of pr principles in scandal. Accountable to the public: using government funds for this kind of trip is unethical. Not listening to the canadian public who are the customers in this transactional relationship.
