Study Guides (248,112)
Canada (121,320)
CMN3144 (13)
All (2)

CMN 3144 Chapter 12-13.docx

5 Pages
160 Views
Unlock Document

Department
Communication
Course
CMN3144
Professor
All Professors
Semester
Spring

Description
CMN 3144 Public RelationsCrisis Communication Public Relations and Marketing Slide 1 Even though we have good standing crisiss still ariseSlide 2 Problem or CrisisCrisisoEscalating in intensityoFalling under close scrutinyoInterfering with operationsoJeopardizing imageoDamaging the bottom lineProblemoIs a major event that has potentially negative resultsoMay significantly damage an organization and its employees products services financial condition and reputationSlide 3 Crisis Dynamics Review SlideSlide 4 Crises can bring OpportunityHeroes are born anyone who can give you a valuable suggestion shows you what they can do beyond what is neededChange is acceleratedorganizations feel the pressure and consider changes that they wouldnt normally considerLatent problems are fixedPeople can be changedwhether hiring or current members change attitude terminationNew strategies evolve people learn new lessonsEarly warning systems develop New competitive edges appearEven those not willing to work together may change cohesiveness
More Less

Related notes for CMN3144

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit