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CMN 3144 Chapter 10-11.docx

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CMN 3144 Public RelationsMultimedia Message DevelopmentCyber Relations in the Digital AgeSLIDE 2 The IDEA IdeaBased on Aristotles approach to message developmentIDEA is a memory deviceoIdea generation discovering the right messageoArrangement organizing the messageoExpression finding the best words and imagesoDelivery selecting the most effective mediaSLIDE 3 Idea Generation The I of mediaIdeas come out of the analysis of researchoCritical thinkingAcronymCOGS CcomprehensiveOobjectiveG Goal OrientedSSystematicCritically paying attention to all the detailsoCreative ThinkingGoing beyond what you think is reasonableSLIDE 4 Critical Thinking ContinuedPlatonic DialecticoA systematic truthseeking conversation created by PlatoSix Stepso1 Specify the goalo2 Define key terms and conceptso3 Analyzeo4 SynthesizeLook for anything that forms or helps you achieve your goals filtering information
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