CMN 4132 Study Guide - Final Guide: 2004 Indian Ocean Earthquake And Tsunami, Crisis Communication, Crisis Management

• School: University of Ottawa
• Department: Communication
• Course: CMN 4132
• Professor: Laurent Benoit

Document Summary

If stakeholders believe an organization is in crisis: represents a set of factors designed to combat crises and to lessen the actual damage inflicted. It seeks to prevent or lessen the negative outcomes of a crisis and thereby protect the organization, stakeholders, and industry from harm. Speed and credibility: toda(cid:455)"s audie(cid:374)(cid:272)e (cid:449)a(cid:374)ts i(cid:374)for(cid:373)atio(cid:374) at light/i(cid:374)ter(cid:374)et speeds, the news has changed, people want information to be credible, they want information directly not form the media or a paper. Social media survey news/post: why you need to include social media in your crisis communications plan, 78% get their news from local tv, 73% from cable news, 54% from radio, 50% Social media characteristics (1) participation: anyone can create and give feedback on content (2) openness: most social media permits people to post content and feedback (3) convention: (4) (5) Sources and types of sm crises (p. 24: social media crises, organizational action, misuses of social media, stakeholders actions, challenges, customer complaints.