PHI 2397 Final: PHI2397-FinalExamNotes
9 Jun 2017
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Advertising is something that the producers or the sellers of a product or service do to informer their customers. They also use this method to promote the sales of the products and services. There can be a tension between those two things, where the customer may not receive the full information. It creates something called the dependant effect, where it doesn"t respond to wants and desires but creates the wants and desires for the consumer. Money that is spent annually on advertising is very high. Cigarette advertising - joe camel, and the marlboro man. Joe camel is a camel cartoon smoking a cigarette. By using a cartoon and an animal, this will connect with children, which leads to a new market. It was withdrawn since there were many complaints regarding this commercial. He was used in tobacco advertising campaigns for marlboro cigarettes, the first filter cigarettes that was made for women. It was very effective for a cigarette campaign.
