SRS 1510 Study Guide - Quiz Guide: Blackboard

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Code of ethics the word ethics can refer to theories or guidelines. Aim to have a better society at the end of the day. Codes of ethics come from the people, if it came from the government, it would be an executive order. Codes of ethics can be national, international, and regional. Some are only related to a medium: (cid:498)america advertising federation advertising principles of american business(cid:499, country: america, medium: business. In the book, pg 133-135, the pages before and after talk about the slides that discussed in class. Important* the six prevalent principles are: independence, truth, accuracy, fairness, integrity, and, serving the public interest. Media accountability: rights and duties are inseparable. But the human being is inclined to claim rights without mentioning the duties coupled with them, especially nowdays, especialy in the west: well, media ethics is mainly concerned with duties. It posits that freedom and responsibility go hand-in-hand. Based on the reading: identify the media personnel.

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