SOC 1101 Study Guide - Final Guide: Animal Welfare, Sun Media, Seal Hunting

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Advertising makes a big difference on gender. Society constructs the categories in which we place ourselves. Sex: either of the two main categories into which humans are divided on the basis of their reproductive functions. Gender: characteristics formed around gender by society. Two sex and two gender categories are not natural, but rather they are created. Gender display: we perform the roles, and learn the script that society frames around gender: e. g. August comte, recognized as the founder of sociology, did a study and found women to be emotionally and spiritually superior to men making them ideally suited to family and domestic life. (he was sexist) Emil durkheim: men had a higher suicide rate after a divorce or death of a spouse and women had a higher suicide rate during marriage: marriage affected both men and women differently. Goff(cid:373)a(cid:374)"s defi(cid:374)itio(cid:374) of advertisi(cid:374)g: commercial realism, trying to represent the world in ways that could be real.

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