SOC 3332 Final: Social Networks Final.docx
Document Summary
Plenary lecture 12: remarks on social capital, diffusion of innovations. Two actors share the same understanding of costs and benefits (shared attitudes) of an innovation when they socialize with each other. Shared understanding of costs and benefits (shared attitudes) leads to similar behaviour. If an alter adopts the innovation then the ego will follow soon. The less indirect and the stronger the relationship between the ego and the alter the more likely the social influences take place. The stronger the relationship with the alter the more likely that the adoption of alter will trigger the adoption of ego: summary social networks, social networks are characterized by distinct structural features. People tend to form locally dense clusters with only a few connections between these clusters (weak links) Links between clusters tend to be unstable, limiting the diffusion of behaviours over large parts of the networks.
